Mechanical Repair Campaign Design

Project Scope:

• Creative direction

• Landing page design

• Email design and development

• Social media graphics

Creative Direction

Mechanical repair coverage and guaranteed asset protection are one of the many unexciting but necessary purchases a car owner can make. This campaign’s goal was to take a bland topic and present it in a new way. Since this was a summertime campaign, the design direction emulated the feeling of taking your car on a ride to the beach.

The creative direction used on the website, email, and social media, was also applied to in-branch print material and digital signage.


Landing Page


Social Media Graphics


Email Design