Mechanical Repair Campaign Design
• Creative direction
• Landing page design
• Email design and development
• Social media graphics
Mechanical repair coverage and guaranteed asset protection are one of the many unexciting but necessary purchases a car owner can make. This campaign’s goal was to take a bland topic and present it in a new way. Since this was a summertime campaign, the design direction emulated the feeling of taking your car on a ride to the beach.
The creative direction used on the website, email, and social media, was also applied to in-branch print material and digital signage.