business-cards.png

personal brand visual identity

Project Scope:

• Branding / visual identity

• Print design

• Social media graphics

Brand Colors & Typography

I wanted my personal branding to reflect the warmth and energy of the tropical backdrop in my homestate of Florida. Because of this, I chose green and citrus tones as the primary brand palette. View the moodboard.

The inspiration for the brand typography comes from old-fashioned newspapers with bold sans-serif headlines and easy-to-scan serif font for the body text. I landed on Oswald and Merriweather as my font choices.

brand-palette.png
 

Logo Design

 

Print Design

self-brandingpsd.png
 

Social Media Graphics